THE COACH MODEL® ⸱ 29-30 OCTOBER 2026 ⸱ BANDAR SUNWAY, SELANGOR
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optimyze

Empower & Elevate
Leaders and Organizations, One by One.

Boutique coaching powerhouse, igniting business growth,
fostering work-life integration & harmony.

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About Us

OPTIMYZE ASIA PLT – a boutique coaching powerhouse founded by Dr. Michael Toh, a seasoned leader with over three decades of trailblazing experience in world leading FMCG and Pharmaceutical companies and in-depth experiences managing Malaysia, Indonesia, and Vietnam. We specialize in crafting bespoke coaching solutions that empower individuals, teams, and organizations to reach new heights. Our unique blend of personalized coaching, dynamic workshops, and cutting-edge tools like the The COACH® Model-helping leaders and people managers change their conversations and lead successfully, 23plusone verbal-visual card game and LEGO® Serious Play® ignites business growth and fosters a work-life integration and harmony.

About Us

OPTIMYZE ASIA PLT – a boutique coaching powerhouse founded by Dr. Michael Toh, a seasoned leader with over three decades of trailblazing experience in world leading FMCG and Pharmaceutical companies and in-depth experiences managing Malaysia, Indonesia, and Vietnam. We specialize in crafting bespoke coaching solutions that empower individuals, teams, and organizations to reach new heights. Our unique blend of personalized coaching, dynamic workshops, and cutting-edge tools like the The COACH® Model-helping leaders and people managers change their conversations and lead successfully, 23plusone verbal-visual card game and LEGO® Serious Play® ignites business growth and fosters a work-life integration and harmony.

List of Successful & Happy Clients

About Dr. Mike

Dr. Mike, a respected figure both in corporate circles and among close associates, brings over 30 years of invaluable experience in FMCG and Pharmaceutical industries. His career is marked by successful business growth, strategic turnarounds, and pioneering transformational strategies. Holding certifications as an ICF-PCC Certified Coach, NLP Coach, 23plusone Trainer, LEGO® Serious Play® Facilitator, Strategy Coach, Happiness Coach, and Life Dashboard LIFE Coach, Dr. Mike is also recognized as an accredited trainer by HRDC.
Driven by his passion to “empower and elevate leaders, one by one,” Dr. Mike established OPTIMYZE ASIA PLT to fulfil his life’s purpose. In addition to coaching, he is the author of “So, You Just Got Promoted,” an impactful guide that has already helped over 500 emerging managers thrive since its release in 2022.

  • LEGO® Serious Play® Certified Facilitator since 2022
  • Professional Certified Coach (PCC) International Coaching Federation, since 2021
  • NLP Certified Coach and Practitioner, NLP Board, since 2021
  • HRDF Certified & Accreditated Trainer since 2021
  • 23plusone Certified Facilitator since 2021
  • Digital Marketing, Columbus Business School, NY 2018
  • Digital Transformation, MIT_Sloan Business School, NY 2018
  • Negotiation Skills, Harvard Business School, 2005
  • Certified John 1010 L.I.F.E Coach, 2024
  • Certified 10X Strategy Coach, 2024
  • Certified Happiness Coach, 2024
  • 3 Brains Coaching, 2025

What We Offer

Coaching is a useful way of developing people’s skills and abilities, and of boosting performance. It can also help deal with issues and challenges before they become major problems.

  • Coaching
  • Executive Coaching
  • Team Coaching
  • Career Coaching
  • Strategy Coaching
  • The Coach Model®
  • 23plusone
  • LEGO® SERIOUS PLAY®
  • BUSINESS HEALTH CHECK
  • Life Dashboard
Services
Products

What We Offer

Coaching is a useful way of developing people’s skills and abilities, and of boosting performance. It can also help deal with issues and challenges before they become major problems.

  • Coaching
  • Executive Coaching
  • Team Coaching
  • Career Coaching
  • Strategy Coaching
  • The Coach Model®
  • 23plusone
  • LEGO® SERIOUS PLAY®
  • BUSINESS HEALTH CHECK
  • Life Dashboard
Services
Products

Testimonials

The COACH Model delivered by Coach Mike was inspiring, the framework are simple and practical.

– Eken Ng

The COACH Model delivered by Coach Mike was such an insightful and well-structured coaching model workshop – his 23plusone definitely made a real impact!

– Alan Ang Chun Wah

The COACH Model delivered by Coach Mike was highly beneficial and inspires us to implement the 5 steps in our work and daily lives. The ‘Aha’ moments from coachees are what we aim to achieve by mastering the COACH Model through techniques such as active listening and powerful questioning. We recognize that more practice is needed to get more of these ‘Aha’ moments!

– Jeffrey Chong

The COACH Model delivered by Coach Mike was not only enjoyable but also deeply impactful. The interactive nature of the sessions fostered a fun learning environment, encouraging participants to engage fully. The concepts learned were practical and can be easily applied in real-life situations, enhancing both personal and professional development.

– Marianne

I am deeply grateful to Dr. Michael Toh (DBA, MBA, ICF-PCC, NLP Certified Coach) for his invaluable insights through #TheCoachingModel, #ActiveListening, #23PlusOne, #ValueToResults, #WAIT, #TalentMapping, and many more.

Dr. Toh’s wealth of knowledge, extensive experience in business strategy, and passion for coaching people make his sessions both impactful and thought-provoking. His interactive teaching style truly leaves a lasting impression.

– Hwa Sze Kai

The COACH Model delivered by Coach Mike was engaging and thought-provoking. His coaching tool truly helped me to explore my strengths and area for improvement with clarity.

– Dane Khoo

Taking the COACH Model with Coach Mike was a blast! The sessions were so well-paced that I almost forgot I was there to improve my skills – thankfully, the paired and group practices kept me on track. And the 23+1 concept? It was like unlocking a secret level in a video game; suddenly, I understood everyone’s purpose and felt like a coaching wizard. If you want to boost your coaching skills while having fun, this is the place to be!

– Christopher

The COACH Model delivered by Coach Mike was well paced, easy to follow with paired and group practice sessions, which allowed me to learn in a safe space.

– Sheila

Mike on BFM

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